- ✨ Creators
- đź‘Ą Consumers
- 🛠️ Builders
- 🎯 Brands
- đź“Š Marketers
Own your identity and audience
- Your profile and followers are portable, so you keep your community wherever you go.
- No lock‑in: move across apps and bring your content and earnings with you.
Earn more, with clarity
- Clear revenue shares across ads, tips, subscriptions, and sales mean a bigger, predictable take‑home.
- Straightforward reporting so you always see what you earned and why.
Publish richer experiences
- Build interactive posts with text, video, polls, paywalls, and more—no special setup required.
- Better tools and fair payouts help you invest in higher‑quality content.
Free by default, ad‑free optional
- Most content can be free because creators earn from ads.
- Prefer no ads? Choose an ad‑free plan for a simple fee when available.
Simple, one‑tap actions
- Tip, subscribe, vote, and unlock premium content without extra hoops.
- Consistent, easy‑to‑use flows across many apps built on the same open standard.
Better content and more choice
- Creators earn fairly and reinvest in quality, so you get better content.
- Pick from new interactive content types and many apps with different designs—choose what fits you.
Privacy and control
- Share only what you choose, with privacy‑respecting analytics.
- Choose discovery feeds you trust instead of opaque, one‑size‑fits‑all algorithms.
Build for an open ecosystem
- Open standards and ready‑to‑use starter tools help you ship apps, plugins, and discovery feeds fast.
- Portable integrations work across clients that follow the protocol.
Monetize your apps and tools
- Earn from ads placed by marketers inside your app experiences.
- Offer subscriptions for your apps, services, or creator tools and keep recurring revenue.
Scale without lock‑in
- Flexible data options and event‑driven design make it easier to grow and interoperate.
- Choose hosting models that fit your stage without rewriting your app.
Transparent ad marketplace
- Run campaigns with clear pricing and live reporting you can trust.
- Work with creators in native, high‑signal placements that audiences value.
Accountability by design
- See where spend goes and how content performs across open, comparable surfaces.
- Privacy‑respecting measurement reduces risk while keeping results meaningful.
Open discovery you can plan on
- User‑selectable feeds and open mechanics reduce sudden strategy‑breaking shifts.
- Comparable performance across clients makes testing and scaling simpler.
Lower friction, clearer attribution
- Simple checkouts reduce drop‑off and improve conversion.
- Consent‑based analytics provide trustworthy insights without overreach.